The City of West University Place, a small upscale incorporated city, within the city limits of Houston, Texas, was seeking to make their Parks & Recreation Department more engaging to families with young kids. They wanted to add some whimsy and energy to their system of programs and physical park locations. The brand package included several variations of the primary brand, the tree brand mark, several animal mascot illustrations, signage, and mockups.

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Brand objectives: energy, family, whimsy, fun